Last Sunday I visited the exhibition of artist and illustrator Will Broome at Gallery La Raven. It is his first exhihition in the Netherlands. I know Will Broome through his work for Onna-Onna, where I have my car insurance. His happy and funny illustrations are on all their marketing collateral and on my invoices and privilege card. And because I have a privilege card, I could also collect a handy cotton shopping bag, fair trade, and reversible, designed and illustrated by Broome.
Will Broome is internationally renowned for his work. Its witty and sometimes dark with black humor. He has reached even a broader audience with his illustrations for brands like Marc by Marc Jacobs, Gucci, Missoni, Hugo Boss, Topshop and Wedgwood. His style is unique and instantly recognizable.
Broome gets his inspiration from things he sees around him, like drawings on toilet walls and the street. Graphics from the 70s, Spiderman, the Hulk, stickers, AC/DC. Things he liked as a child. He likes to create work in a naïve way, with simple drawings, collages, and simple forms.
The gallery is a beautiful sight in itself. It is an old canal house with stripped walls, a wooden floor, visible electric wiring, and a high ceiling with wooden beams. I just loved the juxtaposition of the old, raw and robust space with the colourful naïve artwork.