I’m in love with the Pale Cloud girls’ fashion brand. Pale Cloud is a Scandinavian brand that describes itself as daily couture with a dreamy, minimalistic elegance. In other words, it’s high-fashion yet still casual and wearable. The fabrics are soft, made of chiffon or cotton, and have gorgeous prints. This summer collection is characterized by Japanese influences with sweet kimono like dresses, and prints like koi fish, but also has Greek influences in powdry blues and pinks and loosely hanging dresses. Pale Cloud is available at Petit Chic online boutique and ships worldwide.
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