Yesterday evening was the Young Fashion Collective fashion show at the Amsterdam International Fashion Week. Five young Dutch design brands collectively showed their new collection on the catwalk. One of the brands was Jade Amsterdam. Founded by two ambitious Dutch girls, Jade only offers tailored jackets. So they don’t sell out of stock, but on appointment only, and tailor the jacket to your body. They offer a variety of fabrics and colours and help you to design your own jacket. The jackets are timeless, elegant, and can be worn either with a basic dress or skirt to the office or on top of jeans to create a more casual chic look. I just love the concept, and I am excited to hear that fitted fashion is finally catching on in the Dutch fashion scene and made available to the not so rich and famous.
pictures by Jade Amsterdam
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