Noordwijk hot spot: Jackie Cafe & conceptstore

A fairly new hot spot in Noordwijk, only steps from the boulevard and beach, is Jackie Cafe & conceptstore. With its striking interior boasting design lamps, furniture and stools, the cafe draws in young and old. The space is divided in two parts, the cafe and the concept store where the fashion forward customer can browse coffee table books, stylish shoes, sunglasses, and apparel ranging from elegant chic to street wear. Another surprising detail is that all the chairs and stools in the store are for sale. Therefore Jackie Cafe and concept store is a versatile space to shop and meet for drinks and food. Designer of the shop is Theodoor Willemsen, who translated the creative ideas of owners Jan de Boer and Mo Ouled in an one-of-a-kind concept that is industrial with chic elements making use of natural elements.


Co-owner Mo Ouled explains: “When defining the concept we were mostly inspired by our travels and stores we had seen in other countries like e.g. 10 Corso Como in Milan, 14 Ounce in Berlin and Your Premium store in Antwerp. We wanted to be just like them on-key and trendy but also inviting with allure and effortlessly chic. The cafe and store had to be an experience”.

You’ll see a lot of use of concrete, natural materials and colours like wood, copper, and earth tones. Gorgeous rugs throughout the cafe and store add warmth and texture to the industrial floor. Rough and rustic lamps are hanging from copper pipes alternated by diamond halogen bulbs by Eric Therner. “When designing the space we always had a male customer in mind because we wanted to create a space that would appeal to men too, and where our customers could also relax”, says Mo. “The design had to incorporate fashion and interior that evokes casual charm. The space has been designed in a way that it makes the eye wander and rest on our different details as focal points”, Mo explains.


At Jackie Cafe they serve up the best coffee around at the moment: Bocca coffee. The baristas create a range of different coffee blends like e.g. Dutch, Italian, Moroccan or Indonesian coffees. The cafe is also a great place to have breakfast or lunch. The menu is inspired by New York with sandwiches, bocadillos, and fresh products like salmon, brie cheese and copa di parma ham.

IMG_2570coffee at Jackie Cafe

What I found most striking and real eye-catchers were the amazing mismatched design chairs. They turned out to be by designer Matthew Hill. Some of the furniture is consigned and comes from Noort Meubels, while other pieces are vintage or from the auction. The coffee table books are consigned by bookstore Babooka and the lamps are from Paardekoper & Hulst.

IMG_2534IMG_2531Jackie cafeIMG_2524

Even the restrooms space is a design gem. The owner Jan de Boer, designed it together with Mo Ouled, and jokingly call it the JanduMo. Former fruit bowls were transformed into a washbasin looking like a shell. The huge doors to the two restrooms are reclaimed doors from an old townhouse where they served as sliding doors to an en suite room. Jan and Mo wanted to have something unique and quirky to add fun to the space.


Adjacent is fashion store Jackie O’ where you can buy hip and trendy apparel, street wear and accessories.IMG_2583Jackie o shopIMG_2589IMG_2584IMG_2591

It’s definitely a hot spot and a cafe and store not to miss on your next visit to the beach!

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